Lightweight customer insights for developing markets
Who Buys What Where is a lightweight customer insight platform designed for brands operating in developing markets. It turns promotional campaigns into research opportunities, incentivising customers to share feedback while they engage with your brand.
Traditional market research is expensive, slow, and often impractical in emerging markets. WBWW takes a different approach: embed feedback collection into your existing promotions, and let the incentives you're already offering do the work.
Customers provide feedback as part of entering prize draws or claiming rewards. No separate surveys, no friction.
Understand not just what customers think, but where they are and who they are. Build a real picture of your market.
Deploy campaigns via simple QR codes on packaging, POS materials, or advertising. No app downloads required.